The SEO generates valuable traffic for your business: through search engine analytics you can keep track of this traffic, because it shows the behavior of users to your site (how they search, what they look for, how they browse, what words they use, what device they use, where they live, how much they stay on the site, when they are more active, etc.). This is important for making decisions for your business and its strategies, both online and off-line.

Is It Necessary To Rely On An SEO Professional?

Relying on SEO experts is very important. The SEO expert is one who is able to integrate the general rules of the SEO with his intuition and experience. SEO is a science that must be known and applied over the years. Recognizing an SEO expert is important so as not to risk relying on inexperienced and incompetent. Here are some things to know about an expert SEO.

The SEO Expert Is Always Up To Date

To do SEO you need to be constantly updated on the evolution of the search engine algorithm because this is what decides the position of the sites in the search results. In SEO there are not too strict rules to follow in all cases. A professional SEO from LinkHelpers Scottsdale SEO Company studies the company and the market in which it is inserted before applying the optimization techniques of the website.

The SEO Expert Finds the Right Keywords for You

Many keywords related to an industry are often too competitive and being first in the search engines with these words is very tiring and expensive. The SEO expert finds the right keywords, with low-to-medium research volume and low competitiveness, so as to ensure success. It also manages to capture the market niches of interest to your company.

It is said that “SEO is dead”. What does this mean? Is it true? It is often heard that SEO is dead, that is, the rules of search engine optimization are no longer profitable. One thing is certain: the criteria that search engines use to find and classify information are constantly changing, so it is possible that today’s rule will no longer count tomorrow. The SEO, however, exists and will always exist, because search engines will increasingly tend to reward or penalize websites according to specific criteria.

SEO Has a High ROI

The SEO (like all online marketing media) rewards your business for its efforts far more than any other traditional means of advertising. The reason why the SEO has a high return on investment is because it is part of ‘Inbound Marketing’, which is to intercept users really interested in your products. There is no more need to convince the user to buy from you, it is he who has looked for you and found it! In other words, with the SEO half of the battle is won even before starting.