Being a web design wizard does not mean being able to create successful websites. There is nothing more subjective than the aesthetic perception and sometimes the ego of a web designer can be an obstacle to the success of a project. Listening to our audience is a fundamental prerequisite for establishing a dialogue with future customers. Everything else is an exercise in style. To understand how to guide the skills of the best web designer we are meeting important investigation tools, first of all the very complete Google Analytics.

Why not settle for a good web design?

Creating a good commercial site is like preparing a music compilation for a person we want to conquer. The secret of his success is to put aside a bit ‘of ego, the desire to exhibit the most erudite listens, try for a moment to be sophisticated, pretend not to have spent days to browse through unobtainable music magazines if what you are looking for our half is the most pop and radio pop, there will be no milestone of the darker subgenre to help you shoot the magic. To surprise a person, first you need to know it. To get the best professional service you must always opt for the LinkHelpers Phoenix Website Design Company .

The same thing happens to an ux designer when he starts designing a site

Evolving from design to data driven design means understanding needs, fears, desires of user people and  fully satisfying their needs. To do this you need tools such as surveys, market research, testing to be performed on users, but nothing is able to replace Google Analytics for accuracy and reliability. The winning card of the Google tool is to make the most of the most emblematic feature of the network the traceability of each online action. Precisely for this we talk about data driven design, or “information driven design”. Google Analytics does not limit itself to collecting a huge quantity of data, but manages to organize them graphically to facilitate reading and interpretation. Why should not you be content with good web design but expect good data driven design? Here are four reasons.

Web designers are aliens

Many assume that to create a successful site, just rely on a good web designer. In too many people think that a creative genius with just studies and skills will know exactly what to do, will make a masterpiece and everyone will rush to visit the site. Even Steve Jobs had to surrender to the evidence focus groups are not enough and people do not understand what they want until they see the final result. However, compared to Steve Jobs, most of our customers have an advantage they know how a site works and it’s just a matter of satisfying them.