Answer these questions to estimate whether your company will benefit from the introduction of instruments of automation.
1. Do you generate a constant stream of leads, new, ready to purchase?
To understand the advantages of marketing automation, your base of clients has to be the decent size and constantly grow. Moreover, new leads have to be ready to be converted into the paying users.
2. Isn’t your team able to cope with a number of users?
If yes, you can benefit that from marketing automation, having convinced that all leads receive the portion of attention.
If on your website the big and constant flow of users, then any team of marketing specialists isn’t able to fulfill with each new user.
3. What letters do you send manually right now? Do you have a series of letters which can be started in the automatic mode?
Marketing automation can’t finish by means of a tasteless series of letters the idle users to purchase. What she can make, so it takes your best warming-up letters and put them on the autopilot under each segment. The user receives the letter with relevant information at the most right moment.
If you want to improve efficiency and to put work with users on a stream, automation is what is necessary. If you plan to send single letters occasionally and without the specific goal, then automation to you to anything.
4. Do you interact with leads and users via various channels?
The more information on users in your database will manage to collect to the tool on marketing automation, the more he will be able to make for you.
The more you already interacted with users via various channels, the more automation will be powerful (services for automation just collect various information on each your user). We often think of automation as about the tool only for sending letters. But you can automate working processes which are based both on the collection of information and on the distribution of content.