We are often tempted to get straight to the technical side of the site, creating the layout, encoding, cropping images and everything. Without a pre defined strategy, this is an invitation to chaos. A good wireframe and planning will often save you a good time to refit and consequently will lose less money with these adjustments. Trace your goals with the site and thus define the order and hierarchy of each element on the page, after that start thinking about the aesthetic details.

The value of your project as the main element

It is not enough to explain what your product does or is, but show why people need it and this early in the site and with great prominence. Do not expect your user to search for the specific part of the site where you declare your differentials. Show him soon.

That’s why the value of the project you are creating the site must first be very clear to you, so you will know how to highlight it in the best way. To get the best professional result you can always go for the LinkHelpers Phoenix Website Design Company .

Make the most of your Call to Action

Again, the user may not be required to hunt what needs to be done on their site. If he understood the value of the product, brand or proposal, it’s time to demonstrate interest. And where is the button for that?

A good call to action may be in the text, an image, a video, or a button itself, but it needs to be clear and objective so the person understands what action he or she needs to take to get what you are offering.

Simplify and reduce distractions

Here several elements will work together. Citing some use colors at the right time (few, preferably), do not overdo the fonts (two is of good size) and maintain a good contrast between elements (hierarchy).

“Simple” is not bad, after all, the famous phrase of Mies van der Rohe is still one of the most important design phrases  “less is more”.

“Simple” fits easily in different resolutions, less strikes the eyes and attention of users less familiar with your design and, more interestingly, allows a small variation in color or form to pay great attention to what really matters on the page.

Usability and accessibility

An easy to read text is not a differential, but basic and essential to any work that involves content. It’s no use having a nice article, or offering the best product, if the call to it is unreadable, the text is too close to the background color, the line height is so close that it is difficult to keep up with the line breaks, or, again, the user does not find what he needs to do to give sequence in action.

And that’s all we’re talking about only in the visual aspect. If these cares are not respected, imagine what is happening on accessibility issues. Accessibility is a very extensive topic and anyone wishing to delve into it is worth reading the W3C article with its guideline to standardize accessibility on the web.