Experts say that to spread the page of your company in a relevant way, the investment in SEO techniques (Search Engine Optimization) is important.

For a business it is very important that your site has not only a good number of hits, but visits from your target audience. In order to promote your page in a relevant way, it is important to invest in SEO techniques (search engine optimization): optimization strategies so that sites are better identified by search tools.

Marking a presence on search engines, for example, is of fundamental importance, both for new companies wishing to enter the market and for veterans who need to be available to their customers. And, how about taking advantage of social networks to position your name on search engines? Yes, this is possible. We, the LinkHelpers Scottsdale SEO Company, have selected some essential tips to invest in this area in a simple and free way.

1. Attention to Content

Just like on your website, all content produced for your social networks should contain basic SEO rules. These include the use of friendly URLs, a description consistent with your business objectives, and undoubtedly the recurring use of keywords related to your brand. It’s important to identify the most commonly used terms for your audience to reach your site, online tools can be useful for this.

Also pay attention to the title of the posts and the names of the files to be published, such as photos, videos or documents, seeking to relate them to your keywords. Avoid duplication of content in more than one social network, produce differentiated content and adapted to each of your networks. And even if it’s almost obvious: do not create personal profiles on behalf of your organization, it’s a brand / product / service and not a person. This type of practice can lower your reputation with search engines.

2. Value Social Media

Even though you do not have a significant user base compared to social networking platforms, do not forget who’s on social media. Note that whenever you perform a logged search on search engines, the results come with recommendations from your friends (or friends of friends). Whenever someone marks your website or blog with a +1, this will be automatically indexed by the search engine (adding relevance to your page).

In addition to creating a page for your organization on search engines, it’s worth inserting a social networking button on your own site so your users can recommend it too. Search engines have been steadily improving the interconnection between your social network and your search engine, so they are already showing up on posts, photos and videos posted on social media for both personal and business profiles.