Author Archive

Basics of Writing Effective Headlines »

Hundreds of promotional messages are being shoved to your prospects; they will ignore almost all of these messages except for the few that stands out. And even if you do manage to get them to visit your landing page, they might still leave if you don’t know how to keep them and make them read further. Great headlines are a definite must.

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Profiling Your Target Customers »

Most online businesses cater to three or more major types of customers; each of these customers has their own unique needs which your business has to meet in order to reap profits

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The Power of Viral Marketing »

Viral marketing is the “new school” approach to an old task - generating names, or in this case… email addresses. Since the beginning of marketing, great importance was put on the task of gathering names… and with good reason, as they say “the money is in the list”. Viral marketing has made it easier and faster than ever to create a huge list.

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