Search engines make efforts to “rank” the best sites out there with the most pertinent content first and foremost.  So if your blog or site offers very relevant information, that your visitors are “needing“, you’ll get more attention from Search engines.

Here’s why:  You deliver articles, blog posts … content that your visitors are really in need of.  It’s factual, no BS, strait and to the point content that gives them exactly what they have been looking for.   They are so excited or thankful for the information you’ve published that they link you to social bookmark networks, their own blog or site.   At this point, your quality is showing through and search engines will see all the links that are “linking” back to you, thus creating higher rankings.

So how do you figure out what your readers are really in “need” of?

Love Google:  One way is taking a closer look at your web stats.  Importantly, take a look at the “Google” referral links.  Click on that link and it will take you to the Google search results.  What you want to look at is the search terms (found in the search box above).  You can now write specifically on that search term or rather keyword your viewer typed in.

Alternatively, you may not be that popular yet and have had NO referrers from Google at all.  So what do you do now?

Here are several ideas that will provide you with many “slam dunks” for your topic of “readers” choice.

• Spy on your competitors!   This is really a big one and one that proves to help you out big time.  If you have never checked out www.SpyFu.com, you should now.  (If you’re new to all of this, my suggestion is to try the 3 Day Subscription for a one time payment, and only $6.75,  for a 3 days of full access to SpyFu member areas).  You can determine what the main keywords are that their visitors, customers…etc. are searching on.  SpyFu is a little difficult at first to understand, but they do provide information on how to read the data they have.  Just take some time to understand what all the data means and then go spying!
• Forums are a great source and free:  Make notes on the most frequently posted topics or questions.  Get an understanding of what your readers find important to know about.  Make sure you are looking at the most up-to-date topics that are generating the most interest and use that knowledge to create your high-quality content.  You are now addressing your markets needs.
• Try and keep it unique:  What I mean by this is find a topic that hasn’t covered the readers needs yet.
• Don’t be a salesman:  This of all any is very important.  For God sakes don’t go trying to sell information to your readers.  No body wants to be sold to and you must get that in your head as your number one rule of thumb.  If you are going to place ads, do it in a subtle manner - like banner ads in your side bar, or below your post.  Don’t just be so blatant about what you’d like to sell.   People will link back to you because the content you offer is quality.  They rarely link back to a sales letter, or advertisement.

Another tool I found for WordPress bloggers is called,  Link to Me Textbox:  This plugin will set up a “link to me textbox” with HTML code in your blog posts and increase your search engine rankings. This WordPress Plugin is by Jim Westergren and one that specializes in WordPress SEO.  He also gives out a ton of information free regarding the subject. So worth it, I found it exciting enough to link to him!  Get the idea?

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