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The Art of the Follow-up Post

I’m going to share with you a bit of secret for coming up with great ideas for posts - whats more its so very quick and easy.

Journalists have long used ‘the follow-up’ in order to create story ideas, now its time bloggers knew about it as well.

The follow-up is great for when your having trouble coming up with fresh ideas. To begin just take a look at some other blogs, the newspaper or anywhere for a story that is relevant to your blog.

Read through the story then ask yourself the following questions:

1. Are there any interesting facts or ideas in the story that would interest my blog readers? Take those facts or ideas and turn them into a story relevant to your readers.

2. Is there anything more that you want to know about the story? If you want to know more, chances are your readers would like to as well. Help them out by writing about what you discover, give them the extra details.

3. Is there a spin-off angle or something missing? The writer may have been lazy and missed an opportunity to write more. There mistake is your opportunity.

For instance if you are a travel blogger you should by now have read about the decline of the US economy. Think about how this will affect people. Most people will tighten the budget and perhaps skip an overseas trip or look for a more affordable destination than the traditional holiday spots. So perhaps write a story about budget road trips across America, or not so popular overseas destinations with a good exchange rate.

If you write about wealth creation then you could look at the same article as the travel blogger and be inspired to write posts about ways to earn a little money on the side or pay off rising credit card debt.

Now that you know this simple technique you will be coming up with post ideas while your reading the morning newspaper, flicking through a magazine while waiting inline at the supermarket or even taking a look at what your competitors are up to.

You are not copying the original story but using it for inspiration.

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  1. 10 Comment(s)

  2. By Sudheer on Mar 24, 2008 | Reply

    Great idea. I am working on follow-up posts from my own blog. Today, you opened my eyes. Now I will hunt for blog ideas from other blogs, newspapers, magazines, websites and everywhere else.

    Thank you.
    Sudheer

  3. By Bill Riddell on Mar 24, 2008 | Reply

    Your welcome Sudheer, happy blogging.
  4. By Erica DeWolf on Mar 25, 2008 | Reply

    Great post! Ever since I first started blogging, this was always my way to find things to write about!! I think that’s what makes the blogosphere and blogging truly social!

  5. By Bill Riddell on Mar 25, 2008 | Reply

    Great point Erica. It can truly become a social affair, a public conversation/discussion between any number of people.

    I overlooked mentioning it in my post but it is nice to link to the post or website that sparked your post. Acknowledging their contribution will provide your readers with more information which will be appreciated and may lead to new relationships and traffic.

  6. By Michelle on Mar 25, 2008 | Reply

    Great post! What a great way to look at a story and get ideas for your own posts and hopefully attract a few comments.

  7. By Ben Cook on Mar 25, 2008 | Reply

    The more I blog, the more I realize that a lot of the advice and lessons are the same as those for traditional journalists. This is another great example of that fact. Nice post, Bill!

  8. By Matt Keegan on Mar 26, 2008 | Reply

    I’ve been practicing this for some time. I either will update an older post or create a new one with a link back to the older one. It depends how much of a change I make to decide which route I will go.

  9. By Chauncy on Mar 29, 2008 | Reply

    This is a little bit like one of my strategies for thinking up posts: browse the web for an interesting, preferably little-known, news article and write commentary.

  10. By Lisa Alexander on Apr 2, 2008 | Reply

    Bill - I’ve done the very same thing and what that also creates is a roll-a-dex of ideas if you keep up that research! Time to get out your notebook and pen to jot all the ideas down! I’m a fan of the yellow sticky notes myself! lol

  11. By Chimbles on Apr 4, 2008 | Reply

    Thats a good angle. It’s always thought to come up with something original, and any technique to birth ideas is always a good technique.

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