What Is Niche Blogging?
By Bryan Clark on Jan 7, 2008 in Make Money Online
I am going to devote this entire week to the question - what is niche blogging? I’m going to show you how to select a profitable niche, target keywords for that niche, and how to achieve the highest rankings in the search engines so that you can put your income on “passive mode”.
The question - what is niche blogging, comes up regularly, and I’m not sure that there is a definitive answer. Is One Man’s Goal, a niche blog? What about Problogger, Shoemoney, and John Chow? The answer is yes. All of these are niche blogs. But these blogs aren’t the types of “niche blogs” we are talking about. Although they fit in a niche, and serve a niche, they are really broad topics. So when the question is asked - what is niche blogging? These aren’t the niche blogs that are the moneymakers.
So What Is Niche Blogging?
Well, it’s safe to say that every blog fits in a niche. Whether it be make money online, sports, entertainment, gossip, or fishing… every blog has a niche. But when the term niche blogging is thrown around, it usually isn’t referring to these types of blogs, because the niche that they serve is quite large. True niche blogging is a small subsection of a larger niche. For example, the big niche would be fishing, and a true niche blog would dissect the ins and outs of trout fishing. So lets look at a few niche’s and see if we can’t find a niche blog to fit inside it’s realm.
make money online - make money with adsense
fishing - trout fishing
entertainment - action movies
gossip - Paris Hilton
All of the categories on the left can get pretty broad, everything on the right is a true subject for a niche blog. You see, the goal here is to take the bigger niche, and drill it down into a smaller sub-niche so that you can achieve higher rankings, and laser target your keyword focus.
When we create niche blogs, we are looking to write content, target keywords, achieve high search engine placement, and make money online. We are not looking for something that involves the day in and day out work of our normal blogs. These blogs should be set them and forget them. These blogs should take a few hours to set up, and then about 30 minutes a month to maintain. They won’t take all of the work that bigger blogs (like OMG) take. The reason? We aren’t trying to build a massive audience. We are trying to build an audience that is made up of 100% search engine traffic.
And over the course of the week, I’ll show you how.
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