Own a niche. Serve a specific market segment. Sure. But after owning all things “Miniature Horses” forwards and backwards for a year, your Technorati authority is 25 and your ranking is 50,000.

Serving a niche has its ups and downs. On one hand, by serving your audience with lots of relevant information about the niche, all in one place, you get subscribers, you get favorited and repeat visitors. But you find that nobody wants to link to your “10 Christmas gifts you can make out of old miniature horse shoes”. You’re a big fish in a very small pond.

Would you like to appeal to a broader audience in order to build your authority, ranking and traffic, while serving your niche audience? Solution: “Open Blog Friday”.

Open Blog Friday. Any topic is fair game. “How to Hide Your Diary Where Your Mom Will Never Look”?… “My Super Secret Recipe For Homemade Rootbeer”?… With Open Blog Friday, your regular readership comes to expect an “off topic” post, that interests you (and hopefully thousands more), but may not fit in with the theme of the overall blog. It doesn’t seem so random at all when it’s scheduled randomness. And you get permission to break out of your niche at least once every 7 days.

Consider making “Open Blog Friday” (or Monday, Tuesday etc.) a part of your blogging plans. Serve your niche, but take Fridays back for yourself.

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