Copywriting is the act of creating innovative works of text.

I wanted to do an introduction to copywriting so that I can show a little more focus on this topic. I feel that it is vital to your advancement as a blogger. You simply cannot make money if you are unsuccessful in your attempts to get a point across.

Copywriting can be defined as any number of things, but the easiest way to define it would be simply -

The art of writing words that promote a person, business, opinion or idea.

Whenever you hear a 30 second spot on the radio or read the words in a magazine print ad, a copywriter is responsible. A copywriter creates the text for advertisements, promotional brochures or other public relations outlets. Their job is to be an effective writer. With effective writing comes memorable work… with memorable work comes a following. This following is what we as bloggers seek. As a blogger copywriting is all we do. We are out to promote ourselves, a business, an opinion or an idea. We’re all copywriters.

Some places that you have seen copywriting and may not have even known it -

• Editorials
• Blogs
• Newspapers
• Magazines
• Press Releases
• Product Jingles

This is just to name a few… they exist EVERYWHERE!

Though most of us think of it as a means to persuade a listener or reader to buy a particular product or service, it can also be used in order to persuade readers to trust your opinions, or recommendations. This should be used ETHICALLY, of course.

Focusing on becoming a better copywriter will get you further than someone who spends most of their time tinkering with their sidebars, or driving traffic. You can drive all of the traffic in the world to your blog, after a certain point you have to do something to keep them there. This is where copywriting comes into play. In the coming weeks and months I will add this category to the topics that I write about so that you can become an efficient copywriter. Remember, copywriting is all about expressing ideas… this is an area that blogging revolves around. Get to be good at it, or perish with the rest of the blogs out there.

Popularity: 2% [?]